FX: SNOWFALL

To create hype for the final season of the popular FX series Snowfall, we invited influencers, talent, and fans to reflect on its epic journey by sending them premium kits. Each unique kit honored the show and its creators, nodding to fan-favorite details and highlighting LA-based, Black-owned businesses to make custom swag. Brands included in the kit were Mifland, Honor The Gift, Marathon, Coco and Breezy, and Dope Coffee. In addition to the kit, select fans and influencers were gifted a custom varsity jacket created in collaboration with Born X Raised.