HBO Max: Minx
Set in 1970s Los Angeles, HBO Max’s Minx follows a young feminist, Joyce, who reluctantly joins forces with a pornography publisher, Doug, to create the first erotic magazine for women. HBO Max came to us to craft a premiere event activation and 2-day consumer experience extension to introduce Minx as everyone’s next must-see show. At each event, participants were empowered to both Build-A-Vibe with CRAVE, and strike a pose as the centerfold of Minx Magazine at our photo booth.
Private Premiere Screening: The Hollywood Roosevelt
Photos by Aaron Chapman
Public-facing ActivationS: WeHo and Venice
Photos by Aaron Chapman