FX: FARGO

To celebrate the return of Fargo for Installment 5, we created a buzz-worthy mobile activation that excited returning fans and intrigued new ones — while capturing the darkly hilarious Midwest mayhem Fargo is known for. Guests could spin to win a branded pillow decorated with quotes from the previous installments, a Fargo-branded knit koozie, or a bottle of coffee provided by Stumptown in New York and Be Bright in LA.

NEW YORK / LOS ANGELES

The High Line + Smorgasburg LA

Photos by Renzo Viteri